COACHES RUNNING LIVE EVENTS:

The Event Model That Turns Ordinary Trainings Into High-Ticket Client Machines

Discover the simple shifts that help coaches fill their rooms with buyers, skyrocket show-up rates, and generate predictable sales in days instead of hoping your next launch works.

Event Starts In...

Disclaimer: Obviously, Results Aren’t Guaranteed.

Your success depends on you. The most successful people we’ve worked with didn’t wait for guarantees, they took radical responsibility for their results.

My promise is this: I’ll share the same strategies that helped our clients see incredible results like you see on this page. But it’s up to you to take what you learn and apply it to your business (or you can ask us for help.) 

FACT: Your event should be printing clients. If it’s not… you’re leaving serious money on the table.

Your event isn’t dead. But it’s bleeding profit.


Sick of wasting hours and burning dollars on:

  • Ghost-town show-up rates

  • Hearing crickets when you pitch

  • Teaching your heart out to people who never buy

  • Tire kickers who “just need to think about it”

  • Events that get applause but not applications

And every time you go live, it feels like you’re rolling the dice.

You’re likely missing a few make-or-break moments that flip someone from “just watching” to “take my money.”

Miss them, and even a killer event limps across the finish line.

Nail them, and buyers start deciding faster than you expect.

What starts happening when you fix it:

  • Higher show-up rates

  • More buyers per event

  • More conversions

  • Predictable revenue

  • Less pressure on every launch

  • A system you can trust

In two days, we’ll show you how to turn the event you already run into a client-closing machine… and get people lining up to say yes.

No more rolling the dice. Just an event you can trust to perform.

"A Real-Life Sales Machine"

“Zach and the team helped us build a real-life ATM machine with these live events. I want to drain the bank account on ad spend every single month because I know how consistent and profitable these events are for us.”

– Michael L.

"$5M+ from Paid Events"

"Our first event with Zach yielded over $200k (in profit.) The next one did $800k, followed by $2.5M and so on. We've made well over $5M over the years from the events Zach has helped us scale.” 

– Kristen B.

"8000+ Tickets Sold"

"Zach helped us scale up to over $100,000 in ad spend, effectively selling over 8,000 tickets to our event and over $500,000 of cash collected from the launch."

– Jai L.

"From Failed Launch To 2 Fully Booked Masterminds"

“What I did myself didn’t feel natural to me, and it didn’t work – with Zach, I filled 2 12-week masterminds. Now, I have a repeatable process I can continue to use. It’s a big shift.”

– Philip V.

These results are exceptional and not guaranteed.

The people featured here are industry outliers. Their success came from having a strong starting point, putting in the work, and taking responsibility for their outcomes. While we’ll teach you the tools and strategies behind these results, it’s up to you to apply them. We do not promise the same outcomes or anywhere close, but we do promise to pass down the lessons learned from achieving them.

What Used To Work Isn’t Working Like It Used To

Buyers are harder to convert today.

They’re not dropping $5K to $20K just because they sat through your training.

Trust has to be built before the offer ever shows up.

And if your process looks like this:

👉🏼 Register for a free training

👉🏼 Watch a presentation

👉🏼 Book a call

👉🏼 Hope they buy

You already know how unpredictable it is.

Not because your offer is weak.

But because the environment wasn’t designed for buyers.

Today’s market rewards coaches who create belief BEFORE the pitch.

Who build trust before the ask.


If your events are producing clients but not consistently…

You don’t need to start over. A few smart adjustments can completely change how your event sells.

We hear this all the time:

“I’ve tried everything… and it still isn’t converting like it should.”

Then they make a few smart adjustments, and suddenly…

The same event starts closing clients.

Not because everything changed.

But because we elevated the pieces that matter most.

  • Buyers Commit Before They Ever Show Up

Payment creates commitment. And committed people show up differently.

  • The Right People Get in the Room

When you know how to filter the room, casual browsers stay out. Serious buyers lean in.

  • When You Know What Buyers Need to Hear, Selling Gets Easy

Resolve the hesitation that quietly kills sales. When buyers get the clarity they need, decisions happen fast.

  • Consistency Is What Actually Scales

Anyone can have a big launch. The coaches who scale are the ones who can repeat it.

👉 Amateur launches rely on hope. Professional ones rely on data.


JUST $7

Stop Guessing What Will Sell Before You Ever Go Live

Most coaches build events based on instinct.

Or worse… Hope.

But hope is not a strategy.

Before your event ever launches, we show you how to use ads to run precision market tests that tell you exactly:

• What to name your event

• What messaging pulls buyers

• What positioning creates urgency

• What your market is ready to pay for

So you don’t walk into your launch wondering if it will convert.

You walk in knowing demand already exists.

Certainty changes how you lead. And buyers feel it immediately.If you’re tired of wasting hours and burning dollars on:

When This Clicks, Results Accelerate

Clients often see the difference in their very next event.

Not years from now.

Not after rebuilding everything.

Just smart adjustments… applied in the moments that matter.

When the Model Improves, Everything Improves

Traditional Event Model

  •  Revenue that swings month to month

  • Lead quality you can’t predict

  • Too many calls that go nowhere

  • Constant pressure to fill the pipeline

  • Buyers who need convincing

  • Ad spend that feels risky

  • A calendar that owns you

  • Always chasing the next launch

Paid Events Model:

  • Revenue you can forecast

  • Buyers show up ready

  • Conversations that convert

  • A system built to scale

  • Decisions that happen faster

  • Ad spend that performs

  • Space on your calendar

  • Momentum that compounds

Better model. Better buyers. Better business.

JUST $7

This isn’t about starting over.

It’s about elevating the event you already run so it performs at the level it should.

No fluff. No theory.

No complicated funnels.

Just the proven adjustments that turn live events into reliable client acquisition engines.

In two days, you’ll walk away knowing how to:

• Diagnose exactly what’s holding your event back

• Make the right tweaks so buyers show up ready

• Lead the room with confidence and authority

• Resolve the moments that cause hesitation

• Turn one event into predictable revenue

• Build a model you can repeat and trust

So when you go live…

You’re not hoping it converts.

You’re EXPECTING it to.

When the structure is right and the selling moments are dialed in, everything gets easier.

✅ Clients come in faster.

✅ Revenue becomes more consistent.

✅ And your event starts doing the heavy lifting for your business.

This is the leverage most coaches know they’re missing… but haven’t been shown how to build.

DAY 1

The Paid Event Advantage In A Trust Recession

  • What changed in buyer behavior and why your old funnel stopped working.

  • The hidden cost of 'free' leads (and why they're killing momentum)

  • How paid tickets create commitment before content even starts.

  • How the market is shifting and why making this change NOW matters.

DAY 2

Plan And Launch Your Event In 8 Weeks

  • How to build an event offer people will actually pay to attend.

  • The 5 steps to successfully host a paid event.

  • The teaching mistakes that kill buying and how to create a room that converts.

  • The 5 buyer beliefs that make people want to purchase during the event.

JUST $7

MEET Your hosT

Zach Hesterberg

In 2015, I launched my marketing agency as a broke college student with nothing but WiFi, hustle, and the belief that social media could help businesses grow.

And it worked... kind of.

I was running campaigns, generating leads, and filling calendars with calls. But something wasn’t adding up…

Clients were pouring thousands into ads, only to end up with no-shows, tire-kickers, and prospects who ghosted as soon as they heard the price.

Revenue was inconsistent… and conversions weren’t where they should be.

It wasn’t the offer.

And it wasn’t the traffic.

So I went deep into the sales process to understand what actually moves someone from interested… to certain… to ready to buy.

Here’s what I discovered…

When the event is structured correctly and the critical selling moments are dialed in, trust builds faster, hesitation drops, and buyers move quickly.

Not because of pressure.

Because the right environment makes the decision feel natural.

Once I implemented these adjustments, my clients stopped relying on unpredictable launches and endless sales calls.

Instead…

They started closing premium clients inside the very events they were already running.

Often multiple clients in a single day.


Today, I’ve helped coaches, consultants, and online experts generate millions in high-ticket revenue by elevating their events into reliable client acquisition engines.

And now, I’m showing you how to do the same.

Because scaling isn’t about doing more.

It’s about doing the right things in the moments that matter most.

Inside Paid Event Secrets, I’ll show you how to refine the event you already run so it converts higher, scales faster, and becomes a system you can trust.

Now, let me be brutally honest...

This is NOT for you if you:

  • Aren’t motivated to scale your business 

  • Don’t want to sell a high-ticket offer

  • Want a quick fix, not long-term results

  • Aren’t willing to present your knowledge in front of a camera

It’s DEFINITELY for you if you:

  • Want to scale quickly

  • Have a proven high-ticket offer

  • Value long-term strategy over “shortcuts”

  • Earn at least 6 figures per year in revenue

  • Are comfortable in front of a camera

  • Want to multiply your impact

JUST $7

Frequently Asked Questions

What happens after I register?

Once you register, you’ll receive a confirmation email with all the details you need to prepare for the event. This includes the event schedule, access links, and tips for getting the most out of your experience.

How do I access the live training?

You’ll receive a unique link to join the live sessions via email. Simply click the link before the session starts, and you’ll be good to go.

How long is each session?

Each session is approximately 90 minutes.

How long do I have access to replays?

Attendees will have access to each replay until the following day’s session.

What if I don’t have a proven offer?

This training is for those with a high-ticket offer, however you’re still welcome to join. You can begin by testing out a paid event on a smaller scale with your warm audience.

What if I’ve never hosted an event before?

That’s exactly what this training is for. It’s designed to walk you through every step from planning to execution, so you can confidently host your first paid event, even if you’ve never done anything like it before.

Still have questions?

Reach out to us at info@paidliveevents.com, and we’ll be happy to help!

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